Her Story
A Journey Across Continents
I am honoured to reflect on my journey as a business leader with over 30 years of experience in medical aesthetics, dermatology management, wellness, fitness and international trading. Born in Lebanon, I completed my primary and secondary education in Beirut before relocating to the United States at the age of 16 to pursue higher education.
My international journey across Lebanon, the United States, the Caribbean and the UAE gave me extensive exposure to diverse cultures and evolving perspectives on healthcare and international trading.
Ventures Through the Years
Founder & CEO
Specialized Beauty EST
2001 – Present
Founder
Skin & Slim Medical Centre, Abu Dhabi
2014
Founder
Beauty Med Clinic, Lebanon
2008
Founder
Beauty Forever Aesthetic Centre, Abu Dhabi
2000
First Venture
St. John, Antigua
1991
Founder
Wilma Schumann Skin Care Centre, Lebanon
1998
Founder
Dieti-Med, Lebanon
1997
Building Spec Brite Group
In 2001, I established a strong presence in the region’s trading industry by founding Specialized Beauty EST in Abu Dhabi. This vision led to the development of Spec Brite Group, a group of companies engaged in international trading and the distribution of aesthetic, diagnostic, wellness, medical and fitness equipment, with operations spanning the GCC, Lebanon and the wider MEA markets.
Dieti-Med, Lebanon
A beauty clinic in Lebanon offering a wide range of services, from facials and hair and nail care to massage and more.
Specialized Beauty
Established to supply aesthetic products and devices, quickly becoming a reliable supplier in the industry.
Spec Brite Group
Expanded the product range to supply new devices and products in the medical, fitness and nutrition fields, and took part in major exhibitions across the wellness, sports and aesthetic industries.
Spec Brite Group SARL
Founded to serve the Levant region, including Lebanon, Syria, Jordan and Egypt.
New Office in Qatar
Opened an office in Qatar to better serve the growing local wellness market.
Spec Brite General Trading
Formed in Dubai to leverage the city's role as a regional business hub and a centre for major events and exhibitions across the Middle East, Africa and Southern Asia.
Arrow Trading
Founded to supply wellness products and devices to Africa.
New Offices in Oman, Kuwait and Bahrain
Expanded across the GCC with new offices, a broader product range and participation in major industry exhibitions.
Wellness Terminal
Launched an online store with the vision of providing high-quality wellness products across the Middle East and Africa.
Vision for 2024
Developing Spec Brite Group's medical portfolio and diversifying the product range offered online.
Leading with Purpose
Throughout my career, I have maintained a strong commitment to self-development through advanced courses, workshops, seminars, international congresses and independent research. Today, I continue to lead with a strong focus on innovation, professional excellence, entrepreneurship, quality and sustainable growth across the MENA region.